MTN Nigeria's Recharge & Win Promo concluded its fourth edition, rewarding over one million customers nationwide during a six-week campaign. The initiative, running from December 15, 2025, to January 31, 2026, aimed to reward customers for airtime transactions via the myMTN NG App. A major winner, Abdulgaffar Abubakar, received ₦2 million, highlighting the campaign's impact. The program was powered by CashToken Rewards Africa and built on the success of prior editions, offering transparent and inclusive rewards.
MTN Nigeria has successfully concluded the fourth edition of its Recharge & Win Promo , with over 1 million customers receiving rewards during the six-week campaign. The campaign, which ran from December 15, 2025, to January 31, 2026, was designed to reward customers for airtime transactions conducted via the myMTN NG App, while delivering on its promise to bring joy and financial relief to myMTN NG App users during the festive season.
A Nationwide Campaign With Broad Impact, Rewarding Customer Loyalty The myMTNNG App Recharge & Win 4.0 built on the success of three previous editions, reinforcing MTN's commitment to appreciating customer loyalty through transparent, verifiable, and inclusive reward programmes. Powered by CashToken Rewards Africa, the reward system ensured a structured and accountable process, while continuing the tradition of making a tangible difference in the lives of Nigerians across the country. By the close of the campaign, more than one million customers across Nigeria had benefited from various rewards, reflecting the initiative’s wide reach and accessibility. Big Wins, Real Stories From Across the Country Beyond the impressive participation numbers, Recharge & Win 4.0 produced meaningful success stories from different regions of Nigeria. One of the major beneficiaries, Abdulgaffar Abubakar, a student residing in Taraba State, emerged as a top winner after receiving ₦2 million through the campaign. Abdulgaffar described the win as unexpected and timely, noting that it provided significant support for his academic pursuits and personal development. “Honestly, I didn't believe it at first. I just recharged to buy data for my assignments like I always do. When I saw the notification, I was shaking. This money means so much for my family. My school fees was becoming a serious issue, but now, everything is settled. MTN has changed my life in a way I cannot even explain.', he said. Similarly, Yunusa Nuhu, a Transport Manager in Bauchi State, walked away with ₦200,000. For him, the win was a validation of his long-time loyalty to the brand. In his words: 'I was so surprised. You hear about these things but you never think it will be you. I just recharged and suddenly, I'm a winner. I just want to say a big thank you to MTN and Cashtoken Rewards Africa. It pays to be loyal.' Powered By CashToken Rewards Africa A key driver of the campaign's success was its partnership with CashToken Rewards Africa. As the engine behind the rewards system, CashToken facilitated the seamless issuance of reward tokens for every qualifying transaction. Their technology ensured that every eligible recharge and data purchase was instantly recognized, converting routine spending into entries for prize draws. This partnership was crucial in maintaining the transparency and efficiency of the reward distribution, ensuring that over 1 million customers received their prizes without delay. Looking Ahead With the conclusion of Recharge & Win Promo 4.0, MTN Nigeria has once again demonstrated its leadership in customer engagement and innovation, as it continues to expand its digital ecosystem. The company expressed appreciation to customers nationwide for their participation and loyalty, adding that future campaigns will continue to build on the success and insights of the Recharge & Win series. As the campaign draws to a close, Recharge & Win 4.0 stands as a testament to how simple digital activities can translate into meaningful rewards — and how inclusive, transparent programmes can deliver lasting value across Nigeria.
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