Underwriters have keyed into the market development and restructuring initiative (MDRI) to rewrite and create more awareness
Stating this in a paper delivered at the launch of a new office in Ogun State, the Managing Director/Chief Executive Officer, African Alliance Insurance Plc, Joyce Ojemudia, reiterated the importance of viable retail presence in insurance marketing.Ojemudia said life insurance, especially in this part of the world, “is not bought but sold.
“Added to this is an acute insufficiency of product differentiation, which has led to cut-throat competition due to the similarity of products. These challenges, so far, inhibit the growth of the sector given the existing huge untapped opportunity in the country,” he said.
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