The Pan-Nigeria agribusiness-related radio show initiated by Sterling Bank, Nigerian Farmers Radio, will focus on product-to-region mapping, value chain
It is broadcast in major Nigerian languages, including Pidgin English, to meet diverse demographic needs.
The CEO of Sterling Bank, Abubakar Suleiman said: “this edition’s programme adopts a product-to-region mapping and value chain focus in useful content delivery to see the hard work of Nigerian farmers lead to prosperity and food security for themselves, their communities and the nation at large.”He added that the radio is a vital way of getting information across to those in rural farming communities and more than 90 per cent of people in the rural communities own at least one functional radio.
According to him, their remote locations increase their risk of missing out on new opportunities, such as, the single-digit interest Sterling Women and Youths in Agriculture Finance solution for small to mid-scale agribusiness practitioners. “The Farmers’ Radio would address any challenge by bringing useful and relevant topics that will improve productivity to farmers. The topics for discussion would be region-specific with solutions proffered to address all challenges farmers are likely to encounter,” he pointed out.
Also speaking, the group head, Agric Finance and Solid Minerals at Sterling Bank, Bukola Awosanya said that the programme is conceptualised to ensure that farmers who operate in remote locations reduce the risk of missing out on new opportunities.
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