Tim Hortons is launching a credit card that can be used through its mobile app, the latest move into an increasingly competitive rewards space.
Tims Financial is a new division of Tim Hortons that will offer a no-annual-fee Mastercard powered by Neo Financial, the company said in a press release Wednesday. The card will be launched in the coming months, but interested customers can sign up for a waitlist on the Tims Financial website.Customers will be able to earn Tims Rewards Points on most purchases, including on many gas, grocery and transit purchases, and extra points at Tim Hortons restaurants.
Other companies have also been pushing further into the intersection of rewards and credit cards to build customer loyalty, including BMO's recent purchase of Air Miles, while Scotiabank has been expanding its Scene Plus rewards program in partnership with Cineplex Inc. and RBC relaunched its Avion Rewards program last year.
This secured credit card will earn Tims Rewards Points and may help users build their credit, the company said. Brands have been increasingly offering not only rewards programs but also linked financial services and credit cards, but Sturm said he thinks the Tim Hortons rewards program stands out because of the accessibility of its rewards. Instead of saving up for what he calls more aspirational rewards, Tim Hortons customers can easily rack up enough points to get a more tangible, practical reward like free coffee or food, he said.
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