Tim Hortons is launching a credit card that can be used through its mobile app, the latest move into an increasingly competitive rewards space.
Tims Financial is a new division of Tim Hortons that will offer a no-annual-fee Mastercard powered by Neo Financial, the company said in a press release Wednesday. The card will be launched in the coming months, but interested customers can sign up for a waitlist on the Tims Financial website.
The Tims Rewards app already has features like mobile order and scan and pay, making a new payment option the logical next step, said Sturm. Tim Hortons will also offer a second version of its credit card aimed at students, newcomers and others with limited or no credit history. Almost five million Canadians are using its app every month already, Tim Hortons said in the release, and the company believes its new card will be an attractive option for many of them.
“We want to support them just like we do in fuelling their day with coffee and beverages and food,” he said. “We also want to fuel their growth to financial prosperity and give them options to help build their credit.”
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