'I would advise that any woman coming to the industry understands that someone is currently occupying the spotlight and you have to work harder than them to become successful.' Nigeria IbironkeShileola
Ibironke Shileola is the Managing Director/CEO of Micromedia Marketing Limited, Nigeria’s foremost content development and distribution company. She is also the Executive Producer of the First Independent Telenovela Drama Series in West Africa, “Taste Of Love”. Born in Lagos, she received her first degree in Economics from the University of Abuja before getting a Strategic Marketing Management Course and Senior Management Programme from the prestigious Lagos Business School .
Would you say your marketing experience prepared you for content acquisition and distribution, which you do now? I currently have 20 years experience in this industry; I started out from modeling whilst in the university to acting to brand management to film production. Hence, I know the doors to knock and when to jump into the cycle of operations of the different sectors in the Entertainment Industry.Distribution is the key success of any product/services.
You made history a couple of years ago by producing the first local telenovella series, what has been your growth process since then?
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