Made by Pourtions, the plates feature three circles of different sizes in which to place food, all labelled as different types of jeans
on seeing the plates. Macy's did respond quickly, however, saying to both Ward and Jamil: 'We appreciate you sharing this with us and agree that we missed the mark on this product. It will be removed from all STORY at Macy's locations.'with: 'Thanks to @Macys for acting fast. I’m always in search of progress and not perfection. Our society is having to unlearn all of this hyper-normalized anti-fatness.
So far, so good, you may be thinking. And that, to an extent, is the case. Macy's recognised the issue and reacted accordingly. The plates, however, are still available to buy wholesale through Pourtions' own website. The brand has also responded to the reaction to the plates in an, er, interesting way.: 'We feel very strongly about the positive, light hearted message conveyed by our glasses & plates.
'As the creators of Pourtions, we feel badly if what was meant to be a lighthearted take on the important issue of portion control was hurtful to anyone. Pourtions is intended to support healthy eating and drinking. Everyone who has appreciated Pourtions knows that it can be tough sometimes to be as mindful and moderate in our eating and drinking as we'd like, but that a gentle reminder can make a difference.
Healthy eating is, of course, important but seemingly rewarding people for eating as little as possible, while suggesting it's for the sole reason of fitting into a different style of jeans is, at best, outdated. At worst, it's something altogether more insidious and it's even more alarming that Pourtions refuses to acknowledge this.
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