“Nigeria is a key market for the English Premier League.”
According to reports, Integral Sponsorship and Experiential Marketing, a Nigerian sports marketing company, brokered the deal.
Integral has therefore consequentially secured the Nigeria Television Authority , the national terrestrial broadcaster in Nigeria, as the broadcaster of choice for the matches. Jean-François Jeanne, Infront France Managing Director said: “Nigeria is a key market for the English Premier League. Together with Integral we hope to maximize its media exposure in the country and provide an opportunity for passionate Nigerian fans to follow the action on Free-To-Air TV.”
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