“The influencer marketing industry in Nigeria is quite lucrative, and the earning potential for social media influencers largely depends...”
About a decade ago, social media influencer marketing was never considered a job or a career path, at least in Nigeria. However, with the social media boom and internet penetration in Nigeria, more young Nigerians are taking to this informal yet lucrative profession leveraging social media.In an interview with PREMIUM TIMES, AmaReginald, as she is popularly called, shared some insights about the earnings of the average Nigerian content creator.
The young influencer, raised in Imo, Kaduna and Abuja before relocating to Lagos, said she never thought she could make as much as she does from social media influence. The Skincare and beauty influencer said the part played by these influencers, particularly regarding advertising and how much they earn, boosts the Nigerian economy.
AmaReginald, while hinting at this, asserted that young people could pursue a career path as full-time influencers or content creators.She noted that as long as they have a large following on social media and can consistently create engaging content, they should consider it full-time. “Nonetheless, with the right mindset, strategy, and work ethic, young people can build a successful career as a social media influencer in Nigeria.”With the rise of social media platforms like Instagram, Twitter, and YouTube, it is fair to say that influencers have been able to leverage their online presence to earn a living.
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