The EVC stated that the A2P messaging has become the go-to platform for businesses to send notifications, whether transactional, promotional, or service-related, directly to consumers.
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Mr Maida urged the stakeholders and guests to engage constructively, provide feedback, and contribute ideas that would help shape the future of A2P messaging in Nigeria. “For the government, A2P messaging is a powerful tool for communication with citizens, enabling the efficient delivery of public services and information. For consumers, it guarantees timely, secure, and reliable access to essential updates and services. For the industry, it creates opportunities for businesses and service providers to innovate, drive competition, and achieve sustainable growth.
“Our goal is to create a sustainable and thriving A2P messaging ecosystem that protects consumers, promotes fair competition, and unlocks new opportunities for growth. To achieve this, your active participation today is essential. I urge you to engage constructively, provide feedback, and contribute ideas that will help shape the future of A2P messaging in Nigeria.
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