The information minister reaffirmed the federal government’s commitment to reshaping the civic values of Nigerian citizens through the NOA.
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“The NOA has undergone significant transformation since my last visit. We have a new Director-General, Lanre Issa-Onilu, who has worked tirelessly to realign the agency withThe minister said under Mr Issa-Onilu’s leadership, the agency has embraced new digital tools to connect with Nigeria’s increasingly youthful and tech-savvy population.
While acknowledging that the journey to achieving lasting transformation would be challenging, the minister said, “Nigerians are resilient, and the NOA will demonstrate that resilience in the months and years ahead. “Today’s media landscape is vastly different from what it was in the early 1990s,” the DG said. “Platforms like YouTube, Facebook, Twitter, and Instagram now dominate the communication space, giving young Nigerians unprecedented access to information and the ability to shape national discourse.”
In addition to the Mobiliser app, the NOA has launched a new artificial intelligence platform called “CLHEEAN,” an acronym for crime, lawlessness, health, education, environment, abuse, and nationalism. CLHEEAN is designed to provide Nigerians with real-time information about civic responsibilities, government initiatives, and national values.
He also said the NOA has also renewed its engagement with local communities, leveraging its nationwide network of offices to reach citizens at the grassroots level. “The space was not as dynamic as this when we were in orientation. It has grown massively, especially in terms of youth engagement. Therefore, your new space is so dynamic, you don’t have a fixed position anymore,” he said.
“The country needs a lot of sensitisation and orientation right now,” Mr Emeka stated. “The reality is that the government is doing so much, but it’s not being known at the grassroots. National orientation needs to bridge this gap.” He argued that while television and radio play significant roles, the personal engagement NOA officers provide at the local level cannot be replaced by mass media.
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