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The NIMN boss also promised to enhance the membership base of the institute, by making its activities and events attractive to prospective marketers, especially those in the hitherto unexplored sectors of the economy.
“We have marketers in sports and recreation, hospitality, and many other places. Are those people our members? They’ve not been our members because we’ve not given them the opportunity. We are going to explore all these places. We will have them in all facets, and when they aggregate, they will become the drivers of the institute,” he stated.
Enang also gave the assurance that the issue of quackery in the practice would soon be a thing of the past, adding that the council would enhance the marketing ecosystem and liaise with employers of labour on the need to have their marketers certified by the institute. Enang said the institute’s two-day retreat had become imperative to enable every member of the council to be on the same page, since it afforded him the opportunity to share his vision on how he intended to drive the institute with members.
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