LVMH is augmenting humans with AI, not replacing them

LVMH leverages AI to enhance human creativity and efficiency, not replace it. The luxury conglomerate introduces MaIA, an internal AI chatbot, ensuring human experts remain central to the creative process.

Despite widespread concerns, artificial intelligence is not meant to replace but complement human experts, according to Moët Hennessy Louis Vuitton, commonly known as LVMH.

The comments will bring relief to workers concerned about a potential dystopian future where AI systems automate and overtake most human labor, rendering the biological workforce obsolete. Series B funding round. This funding aims to position its Grok chatbot as a competitor to ChatGPT by the end of 2024.

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