GenAI video production startup FancyTech won the 2024 LVMH Innovation Award Grand Prize – and a trophy designed with the help of the group's in-house GenAI tool.
It went this year to China-based FancyTech, which specializes in 3D modeling and generative AI content production, particularly for video.
Other projects honored were Ircam Amplify, which specializes in sound design and immersive installations; Aectual, a firm producing 3D printed store and architectural finishes using recycled materials that can be reused in a circular loop; Glanceable, which uses AI to centralize and analyze customer feedback in real time to provide insights; Authena, using theand AI to bolster supply chain integrity by detecting counterfeits and product diversions; and Heralbony, an art license agency...
“If we select a start-up, our aim is for it to collaborate with at least seven to 10 of our brands so that it can grow and develop,” he added.LVMH’s stand showcased tech innovations from several of its brands, ranging from Sephora’s Look Analysis makeup recommendation tool, available in China, to Guerlain’s Olfactive Landscapes created with GenAI, and Hennessy’s Ampelos, a virtual reality simulator that trains new recruits in how to cut Cognac vines.
“Without detracting from the creative genius of our designers, we are absolutely convinced that throughout the creative process, there are tools, namely generative AI, that can help them, whether at the moment of inspiration with mood boards, or when creating the products, for instance by transforming a drawing into a 3D object,” he added.
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