A Windows update will suggest curated apps in the Start menu. But you can turn it off.
I didn’t realize that Microsoft had pushed out the update that brought advertising to the Windows 11 Start menu until I started to read the news. I’ve had recommendations turned off this entire time. It turns out the same option hides the “curated” Microsoft Store apps currently populating on systems running the KB5036980 update. There are a few other components to this particular software update, but they’re minor.
Go to Settings > Personalization > Start, or use the Start menu search bar to open the settings panel. Then, select the option to toggle off Show recommendations for tips, shortcuts, new apps, and more. This will turn off any extra content and curated app suggestions. You might also consider selecting the layout option for More Pins so there are more slots for quickly pinning the apps you want to access. As with everything in life, there are trade-offs to turning off the recommendations.
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