Microsoft is starting to rollout a Windows 11 update that enables ads in the Start menu. Thankfully, you can disable these app recommendations easily from settings.
Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu. “The Recommended section of the Start menu will show some Microsoft Store apps,” says Microsoft in the update notes of its latest public Windows 11 release.
At the time of initial testing I mentioned Microsoft “could decide to ditch these ads” if there was enough feedback that suggested they weren’t popular, but two weeks of feedback certainly isn’t long enough to determine that. Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.
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