Chocolate Factory accused of misleading Chrome browser users
In the announcement, Google's VP of the Privacy Sandbox initiative called it"a significant step on the path towards a fundamentally more private web.", the problem is that although Privacy Sandbox is advertised as an improvement over third-party tracking, that tracking doesn't go away. Instead, it is done within the browser by Google itself.
Users would be forgiven for thinking that 'turn on ad privacy feature' would protect them from tracking. However, what it actually does is turn on first-party tracking.OpenAI slapped with GDPR complaint: How do you correct your work? Max Schrems, honorary chairman of noyb, claimed:"Google has simply lied to its users. People thought they were agreeing to a privacy feature, but were tricked into accepting Google's first-party ad tracking.Noyb noted that Google had argued"choosing to click on 'Turn it on' would indeed be considered consent to tracking under Article 6 of the GDPR.
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