Five ways to increase your social media followership ...
can be very beneficial, especially to businesses that want to save some of their advertising budget, and use this means to create awareness for their products and services.Frequently post good content that relates to your target audience
This goes without saying. Good content pulls in followers like a magnet. Develop and frequently post good, useful, interesting and engaging content which relates to your target audience and that your target audience can relate with. Good, useful and interesting content will trend or go viral more often than not, draw interest on social media and help to increase your fans and followers.
might just be ‘passing by’. Relate with them. Answer their questions. Make them feel important and heard. A good example of a Twitter handle that has recently had some success with this is the EFCC twitter handle. The person managing the organization’s handle not only became more interactive with followers, but also added a hint of humor to these interactions. The result was increased recognition and a better social media presence.
Your approach does not have to emulate that of EFCC, especially if you consider your business or brand more conservative, but the idea of being interactive on your social media account is dynamic enough to be applied in any way that suits your business brand.You don’t have to wait for followers to come to you, go out and find some to follow. But, even this approach needs tact to be effective, if not you will end up following tons of people who won’t follow back.
follow back or will like for you to follow back. This doesn’t mean you have to follow every single person that follows you, but you can instead look through the profiles of those who follow you, see those you are interested in and follow. This way, you appear more often on the suggestions section of the social media pages and increase your visibility.
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