Commissioner Brendan Carr criticized the FCC's new proposal to require regulatory disclosures of the use of AI in political ads on TV and radio with the election looming.
The Federal Communications Commission last week proposed a new regulation that would require the use of artificial intelligence in political advertisements to be disclosed, which has one commissioner slamming the move as regulatory overreach ahead of the election. The proposal was put forward by FCC Chairwoman Jessica Rosenworcel, a Democratic appointee. It would start a rulemaking process to require the inclusion of a disclosure about the use of AI in candidate and issue advertisements.
We don't have a broad-based jurisdiction across all technologies on which political ads would be running," Carr said. "The FCC's assertion is that we could do this for broadcast radio and broadcast TV. But then you have a scenario in which an ad is running on broadcast TV, then someone sees it on a streaming service or a social media platform – you see it one time, and it's got this disclosure that it's made with AI, in the other context, you don't see that.
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