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Today, the Federal Communications Commission announced a new proposal that would require political advertisers to disclose when they use AI-generated content in TV and radio ads. Robert Weissman, president of Public Citizen, issued the following statement in response: “Thank you, Federal Communications Commission.
“As the proposal is honed and finalized, the FCC should require advertisers to disclose the use of AI in the ads themselves, not just require a note to files maintained by broadcasters. Prominent, real-time disclosure is the essential standard to protect voters from being deceived and defrauded.“The FCC action is especially crucial because absent a new rule from the FCC, broadcasters believe under existing law they are unable to refuse political ads or demand alterations or disclosures.
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