Facebook and Instagram forced to reduce ad-free subscription in Europe by 40%

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Facebook and Instagram forced to reduce ad-free subscription in Europe by 40%
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Cosmin, a tech journalist with a career spanning over a decade, brings a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news.

plans to reduce the subscription price for no ads in Europe by 40 percent. Besides that, Meta revealed that it will use significantly less data to show ads, which means that users who don’t pay for an ad-free experience will see ads that may be less relevant to their interests.

As far as the price goes, from this week, the price of the monthly subscription will be €5.99/month on the web, down from €9.99, or €7.99/month on iOS and Android, down from €12.99. Also, Meta will charge €4/month on the web and €5/month on iOS and Android for each additional Facebook or Instagram account.also confirmed that it will ask again users in the EU to choose their preferred ads experience on Facebook and Instagram, especially since the subscription price has been reduced.

Over the coming weeks, EU citizens who choose to use Facebook and Instagram for free with ads will be able to choose to see “less personalized ads.” Basically, this means that Meta will use less of your data when deciding what ads to serve you.will show ads based only on context like what a person sees in a particular session on either of the two social media platforms, as well as a minimal set of data points such as a person’s age, location, gender, and how a person engages with ads.

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