Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription.
Read full article: Brackenridge Park celebrates 125 Years with ‘Big Brack Bash’River Aid San Antonio tackles litter problem with floating boomsMake household chores easier and more with these Insider DealsFILE - The Meta logo is seen at the Vivatech show in Paris, France, on June 14, 2023.
Data from all of a user's previous time spent on Facebook and Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used. People who choose the new option will see ad breaks that can't be skipped for a few seconds, Meta said.of breaching the 27-nation bloc's digital rules when it gave user the option to pay a monthly fee to avoid being targeted by ads based on their personal data.before showing ads to users, in a decision that threatened its business model of tailoring ads based on individual users’ online interests and digital activity.
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