Crowd For Hire: 2023 Campaign Rallies As A Metaphor Backpage
Another factor responsible for the large crowd at political rallies is the acute poverty pervading the land. Here is the utility value of crowd contractors. Many Nigerians, who should ordinarily be engaged in more productive activities, are hired for between N1,000 to N10,000 Naira to attend campaign rallies. And these amounts depend on which region of the country and whether the party is in power or not . Parties now have a humungous and humorous budget for mobilisation.
Some ill-informed voters even assume that a candidate or party that provides food or money during rallies indicates how generous and good the candidate or party will be when elected. They frown at any candidate or party not providing immediate food or cash and deem them tight-fisted , anti-poor and, therefore, may not generously provide for them when elected.
Like their counterparts in other third-world countries, Nigerian politicians still prioritise campaign crowds over and above real voter turn-out and actual votes. It is part of the reasons for organising noisy rallies to show off party strength and inadvertently show the world that we are still in the stone age. Historical records have shown that large political crowds usually do not translate to a favourable electoral outcome, and it’s all noise and no substance.
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