The National Agency for Food and Drug Administration and Control (NAFDAC) has advised companies that market breast milk substitutes (BMS)
not to provide free products, samples or reduced-price foods for infants to families through health workers or health facilities.
The new rule, it added, is in pursuant to provisions of the NAFDAC Act, CAP N1 LFN 2004 and the marketing BMS Act CAP M.5 LFN 2004 and the BMS regulations. The WHO International Code of Marketing of BMS requires that products distributed in such programmes should not display company brands.In this specific instance, the unbranded packaging is to focus on the need to support the response to the COVID-19 pandemic, where necessary in terms of infant and young child feeding, rather than use the pandemic as a platform for brand promotion.
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