CG Adeniyi: The impactful PR in Customs management, By Yushau A. Shuaib

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CG Adeniyi: The impactful PR in Customs management, By Yushau A. Shuaib
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The accomplishments of the Customs Service under Tinubu’s administration are quite obvious, as show in this book.

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The campaign, a testament to the strategic leadership of the Comptroller General of the Nigeria Customs Service , Bashir Adewale Adeniyi, was previously honoured with a Certificate of Excellence at the 2024 SABRE African PR, a prestigious recognition at the annual conference of the African Public Relations Association in Cote d’Ivoire.

It’s essential to acknowledge that news production incurs expenses, and we take pride in never placing our stories behind a prohibitive paywall.As a distinguished Fellow and former Vice President of the Nigeria Institute of Public Relations , Adeniyi played a pivotal role in fostering stakeholder collaboration.

Key aspects covered in the literature include how press coverage and media engagement created required awareness and sensitisation of customs reforms. Similarly, the effect of regular engagement with stakeholders in facilitating interagency collaboration and earning public support is also highlighted. Organised special events through lively interactions and fruitful deliberations have been valuable in promoting the new legislation and other service efforts.

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