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On June 13, 2024, an email from Janice Hills of the International Public Relations Association announced a campaign, “100 Days of Impactful PR at Customs Service”, as a finalist for the 2024 Golden World Award in Public Relations. It will now proceed to the second round, where more materials, including documents, relevant web links, images, and videos will be submitted to enable the jury to decide on the winning entries.
A week before handing over to President Bola Tinubu, former President Muhammadu Buhari signed the Nigeria Customs Act, amending it for the first time in over 64 years. This presented Adeniyi the opportunity to raise awareness about the transformative import, value, expenditure, and accountability changes promised by the new Act and the stricter penalties and sanctions for Excise duty violations.
Within three months in acting capacity, Adeniyi intensified awareness campaigns through capacity-building programmes, stakeholder engagements, and media interactions. One of the major challenges he faced was managing the trade embargo between ECOWAS member states and Niger Republic after the coup.
Key aspects covered in the literature include how press coverage and media engagement created required awareness and sensitisation of customs reforms. Similarly, the effect of regular engagement with stakeholders in facilitating interagency cooperation and earning public support is also highlighted. Organised special events through lively interactions and fruitful deliberations have been valuable in promoting the new legislation and other service endeavours.
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