Research has found that 75 per cent of Brits are left baffled by 'carbon jargon', with terms like carbon intensity, accounting and leakage leaving many scratching their heads
A staggering 75 per cent of Brits are left puzzled by 'carbon jargon', with terms like carbon intensity, accounting and leakage leaving many confused, a study reveals. The survey, which polled 2,000 adults, found that 60 per cent couldn't define what a carbon footprint is, while 54 per cent were uncertain about the most effective ways to cut their emissions.
The study was commissioned by LNER as it launched its Carbon Saving Departures Board at London King's Cross Station - part of a scheme to simplify understanding of environmental impact for travellers. Warrick Dent, a spokesperson for the rail firm, said: "There's a lot of confusion when it comes to carbon and understanding what various terms mean.
The research study suggested that one in five attribute their carbon confusion to a lack of education about carbon terminology and its meaning during their school years. Interestingly, 41 per cent are keen for increased teaching on carbon and environmental issues within educational institutions. When it comes to holiday plans, 30 per cent of people are willing to modify their travel arrangements for the sake of the environment. This sentiment is particularly strong among the younger demographic aged 18-34, who are more than twice as likely as those over 55 to consider such changes .
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