BHM Research and Intelligence (BR&I) has launched its maiden edition of the Africa public relations and communications report (APCR) on the continent's PR industry.
July 3, 2023 11:02 AMBHM Research and Intelligence agency has launched its maiden edition of the Africa public relations and communications report .
“The APCR was established as an expansion of the annual Nigeria PR report to capture diverse cultures, professional practices and capacity, and growth opportunities for the PR and communication industry in Africa,” the statement reads.“Verified data, insights, and perspectives from over 500 leading practitioners and experts across 29 countries in north, southern, east, central, and West Africa were gathered through focus group discussions , interviews, surveys, and essay contributions.
“This is the first step in rallying all practitioners and stakeholders on the continent to understand what is possible and actions to embark upon, but we must first acknowledge that no significant influence can be achieved without key data and information. “With Africa’s resounding pursuit of growth and the bestowed recognition upon it, the APCR not only elevates the skill level and practice within the industry, but also propels us into a position of influence, fortifying the continent’s reputation and ultimately ushering prosperity for the African people,” Molekoa said.
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