Adidas said Tuesday that 30 per cent of all its new hires in the US would be black or Latino people, amid anti-racism protests that have rocked the country for nearly two weeks.
“The events of the past two weeks have caused all of us to reflect on what we can do to confront the cultural and systemic forces that sustain racism,” said Adidas CEO Kasper Rorsted in a statement.
Floyd’s death, the latest in a long line of unarmed black men being killed by white law enforcement officers, ignited ongoing protests against police brutality and anti-black racism. Adidas also promised to fund 50 scholarships for its black employees each year for the next five years.
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