YouTube has selected 100 black grantees and reaffirmed its commitment to amplify black voices in Africa with a two-day event in Nairobi, Kenya to celebrate
“When we announced the $100 million fund to amplify Black and African voices and perspectives on our platform, we wanted to create a space where Black people can share their own stories, in their own voices, with the world. The fund has, in many ways, created opportunities to amplify, celebrate and cultivate Black artistry for a global audience, ” says YouTube managing director of Emerging Markets, EMEA, Alex Okosi.
I was also able to get better filming equipment like ring lights and tripods, I needed to increase the quality of my videos,” says Nigerian creator Osereme Egbor of Styleby Reme. Kenyan creator Wongel Zelalem said the classes were very helpful adding, “I was given a strategic manager who was dedicated to helping me and giving me solutions to my problems. That was something that I didn’t know I needed in my life”.
The growth of these creator channels has been tangible on the continent. YouTube data as of December 2022 shows that in South Africa, the number of YouTube channels making 100k or more in revenue has increased by over 30 percent year on year . In Nigeria, the percentage of YouTube channels making 100k or more in revenue increased by over 15 per cent, year on year; while in Kenya, the number of YouTube channels making 100k or more in revenue has increased by over 25 per cent.
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