With the buzz around the social media space, one may think Nigerian celebrities are dominating the space in Africa.
But surprisingly, a Tanzanian pop star, Diamond Platnumz, has knocked all Nigerian stars by being the first sub-Saharan African singer to get one billion views on YouTube,Diamond Platnumz’s main competitors in the YouTube numbers game are Nigerian Afrobeats stars; P Square – 810 million; Davido – 618 million; Flavour – 617 million; Tekno – 574 million; Burna Boy – 507 million; Wizkid – 480 million.
And StarboyTV is Wizkid’s record label, so if you add the figures to his other channel, he has 802 million views.Diamond Platnumz, the 30-year-old award-winning musician has over the last 10 years popularised “bongo flava” – a uniquely Tanzanian offering: romantic melodies with an urban beat influenced by traditional taarab music from the East African coast.
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