Samuel Rader quit his job three years ago to work full time on his YouTube channel,
The channel created by the Texas-based couple — with videos of their Hawaii vacation, setting up their backyard pool and other content about “Christian family life” — has become one of the stars of the Google-owned video service with some 2.5 million subscribers.
YouTube will treat data from anyone watching children’s content on YouTube as coming from a child. It will also stop serving personalized ads on this content entirely, and bar features such as comments and notifications. Many questions remain as to how YouTube will define children’s content — intended for kids up to age 12 — which will be subject to the new rules.
In announcing the new policy, YouTube chief executive Susan Wojcicki acknowledged that “these changes will have a significant business impact on family and kids creators who have been building both wonderful content and thriving businesses, so we’ve worked to give impacted creators four months to adjust before changes take effect.”
FTC Chairman Joe Simons said the settlement “prevents YouTube and Google from turning a blind eye to the existence of kids-directed content” on its platform.
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