“Why do I need a publicist?” PR Publicist
Often times, talents ask me, “Why do I need a publicist?” If you have to ask the question, chances are, you probably need one.
One of the biggest frictions that can occur between publicists and client is the misconceptions clients have about what Public Relation is.One of the most common beliefs from talents is that they can hire a Publicist to come in and magically wave a wand to get them the visibility they so desperately want. Reality Check, please. You are not cinderella and your Publicist is not the fairy godmother about to bibbity bobbity you into stardom.
It takes an ongoing, conscious and consistent effort to achieve the kind of results most clients want. Be sure to set expectations and timelines upfront, so there are no misunderstandings later.I walked in on a conversation between two of my staff members Lami and Eniola, something along the lines of, “PR is a gamble.” and truly it is safe to say so.
However, while the Publicist may not be able to control how a story turns out, the publicist can still work hard to ensure that he twists the public perception of the story, only with the cooperation of the talent.
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