Peak Milk has announced the highly anticipated launch of its National Breakfast Week and World Milk Day Campaign for 2023 with a strong commitment to
The idea according to the company was aimed to directly engage with consumers across the country through impactful executions during this campaign.
According to the company, the global celebration will provide an exceptional platform to highlight the significance of dairy and raise awareness about its role in healthy diets, responsible food production, and supporting livelihoods and communities. While emphasizing the significance and commitment to the development of the local dairy sector in Nigeria, it is noteworthy that FrieslandCampina WAMCO, makers of Peak Milk, pioneered its backward integration in 1984 through the establishment of a dairy farm located in Vom, Plateau State.
Since then, FrieslandCampina WAMCO has integrated all learnings and consistently progressed into a more sustainable dairy value chain model which was launched in 2010. Through the Dairy Development initiative, local farmers are supported in the production of milk , improving milk quality and hygiene, feeding, breeding and farm management.
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