The Nation Newspaper World exhibitors storm Lagos for food and beverage West Africa International trade show
More than 300 exhibitors representing brands and businesses from more than 50 countries will be on show from June 11th to 13th at the Landmark Centre, Victoria Island, Lagos.
“FAB 2024 is bringing even more countries and exhibitors than ever before. Our brand-new USA, China and Italy pavilions are joining our regular pavilions from Turkey, Dubai, India, Indonesia and Egypt. We are also welcoming exhibitors for the first time from countries such as Mexico, Korea, Hong Kong, Oman, Saudi Arabia, Algeria, Iran, Libya, Turkmenistan, and Nepal.”
The company sees huge potential in the Nigerian market, noting the growing demand here for high-quality ingredients. “Our primary objective is to establish Xena’s Food Group as a trusted supplier of premium food products in the African market. We aim to forge partnerships with distributors, wholesalers, hotels, and restaurants, showcasing our extensive range of high-quality mayonnaises, ketchup, flours, cooking oils, poultry, eggs, and grains.”
“We recognize the immense potential of the African market, particularly Nigeria, and view FAB West Africa as a strategic platform to showcase our premium beverages. We aim to establish strong connections with industry stakeholders, distributors, and consumers, fostering brand recognition and market penetration,” said Zoryana Slater.
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