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It's been nine months since Adidas cut ties with the rapper formerly known as Kanye West over his anti-semitic remarks, but that has done little to damp demand for his signature shoes.
Adidas's collaboration with Kanye West, who now goes by Ye, lasted seven years and was highly profitable for both parties, but the contract was terminated last October following the rapper's controversial remarks. Without Ye – who is reported by the FT to have generated €1.7 billion in sales and almost €700 million in operating profit for the company – Adidas may report its first operating loss in 31 years, but the sale of Yeezy inventory will likely ease these woes.
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