Universal's 'Wicked' is projected to dominate the box office, making history as the highest-opening Broadway adaptation ever. 'Gladiator II,' while performing respectably, falls short of initial projections.
Universal's ' Wicked ' is projected to earn $114 million during its domestic opening weekend, marking the biggest debut for a Broadway adaptation in cinematic history, according to Sunday estimates. Paramount's 'Gladiator II' is anticipated to open with $55.5 million in ticket sales domestically, according to Sunday estimates.
Although 'Gladiator II' didn't quite reach the heights of last year's 'Barbenheimer,' this weekend's box office haul will contribute to bolstering the overall annual box office, which is currently trailing about 11% behind 2022 levels during the same period. 'Wicked' is projected to bring in $164.2 million globally. Hollywood has faced challenges in marketing and making profits on movie musicals in recent years. However, the industry has also witnessed fan-favorite intellectual property (IP)-driven titles outperform. Given 'Wicked''s foundation in one of Broadway's most popular musicals, box office analysts found it difficult to predict its performance. The release follows the success of other IP-driven titles like Marvel's 'Deadpool & Wolverine,' which grossed $211 million in July, and Disney and Pixar's 'Inside Out 2,' which earned $151 million in June. Meanwhile, 'Gladiator II' is expected to open with $55.5 million in domestic ticket sales, according to Sunday estimates. This figure falls short of initial box office projections, which anticipated a range of $60 million to $80 million. Globally, the film is projected to reach $221 million by the end of the weekend after opening in international markets earlier this month. 'As arguably the most talked-about weekend of 2024, this $200 million-plus pre-Thanksgiving frame has delivered big with the one-two punch of 'Wicked' and 'Gladiator II' serving up a perfectly orchestrated, irresistible moviegoing combination with appeal to basically every demographic on the planet,' said Paul Dergarabedian, senior media analyst at Comscore
Boxoffice Wicked Gladiatorii Moviemusical Broadwayadaptation
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