Why online influencers and creatives need a union

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Why online influencers and creatives need a union
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Fashion blogger and co-founder of The Creator Union, Nicole Ocran, explains why people who work as digital creatives need a union.

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There is strong evidence of an ethnicity pay gap in which Black, Asian, Middle Eastern influencers are being paid significantly less than their white counterparts. Pay gaps also exist along and in between the intersections of age, disability, religion and sexual orientation. The pay for these groups is far less and the opportunities available are vastly disproportionate. It's a huge problem.

Working within this industry has allowed me to find something that I love doing, allowed me the flexibility of working for myself and allowed me to find my community. This has been a joyful thing to me and something I hold dear, which is why I want to protect it. We will offer legal support for advice on contracts, support chasing late payments - this will all be available to union members. We'll provide template contracts, advice on pricing, and guidance on best practice so content creators don't feel so lost when it comes to negotiations.

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