The Nation Newspaper Why MultiChoice needs deliverance
rate is increased to 10 per cent from the current 7.5 per cent, it is certain that consumers will pay more than they currently do for many items. There are, of course, VAT-exempt items, but if the prices of other items rise on account of the implementation of the proposed VAT rate, their own prices will not remain the same.
We are, I must admit, quite good at making light of very serious issues, including life-threatening ones, the reason we are viewed as some of the happiest people on the planet. There was a surfeit of gags and memes on the band electricity consumers were placed into by the power distribution companies, after which we all took it on the chin. That has not happened with the MultiChoice price increase, which got social media platforms and everywhere you turn fizzing with rage.
It is the only private business for which people want to legislate prices. Nine years ago, two lawyers had their case against MultiChoice’s right to increase prices dismissed by a Federal High Court, which ruled that they were not obligated to use its services. We saw another dismissal by the FCCPC Tribunal in 2022. The tribunal, whose jurisdiction MultiChoice has challenged, heard another one until Wednesday.
I recently saw a woman, whose husband is a vociferous social commentator, lament bitterly on a social media platform, about how she bought a carton of a particular brand of milk for N56,000 in January and had to fork out N92,000 for the same content in April. Surprisingly, her husband remained silent about this. While milk is considered an essential commodity, such a drastic price hike failed to capture his attention.
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