Fan – or as they call it these days, stan – culture has evolved, particularly in K-pop. BeyondtheBuy
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There’s no denying that the term is often used with derogatory and dismissive connotation. But at the end of the day, these fans wield the power to make or break artists’ careers – ultimately shaping pop culture. Artists now feature on variety shows and reality programs, even interacting with fans firsthand during live streams, fansigns, and fanmeets.
Fandom culture also exceeds the limits of the internet. Fans often travel overseas for the main reason of seeing their favorite artists live.
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