I was with a group of businessmen friends of mine in a busy high street the other day, and witnessed several battery-powered, hand-held, rolling plastic ‘fan’ people were dangling across their faces a
nd sweaty necks in a valiant but ultimately futile effort to cool off under the blazing sun. I looked in bemusement, wondering aloud about the arrival of another ‘must have’ little gizmo, made of course, in China. These people are at it again; look at the latest import. I muttered with an air of irritation to my friends, who all seemed totally unperturbed. “What is your complaint again, Mr. Nigeria”? One of them , asked ruefully.
“Igbo made” has become so maligned in this country, Nigeria, that even the Igbo themselves run away from it to avoid being ‘dragged down’ by association. Alaba was the hub of the market largely dominated by the Igbo in the 1970s/80s. It is the most viable, buzzling market environment for trade in imported products. It is where the products were ‘scanned’ if need be, for reproduction into “Igbo made”. Life has since moved on from counterfeit reproduction of foreign products though.
The sad thing is “Igbo made” has become a euphemism for everything that is locally made in Nigeria. It stands for sub-standard, and inferior.
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