Why government must take advantage of radio | The Guardian Nigeria News - Nigeria and World News

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Why government must take advantage of radio | The Guardian Nigeria News - Nigeria and World News
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“We have more people coming to own radio station but the content is almost the same.” Nigeria

The Nigerian broadcasting industry, especially radio, has evolved following its deregulation in 1992 with the establishment of the NBC act 38 of 1992 and 55 of 1999 as amended, providing the platform for more engagement with the public.

Today, Nigeria has over 700 radio stations, with Ray Power FM being one of the oldest having existed for 25 years. Managing Director, Radio Services, DAAR Communications, Ambrose Somide, observed that deregulation of the broadcast industry has “opened the space for other radio stations, as jobs have been created and more would be created.”

Recall that Ray power first came on the air in December 1993 but was shut down by the then President Sani Abacha to claim of no operating license. “We generated power by ourselves in 75 per cent of those 25 years. The government should tackle power to allow more investors. There are some radio stations that have closed down in the last 25 years because of the operating environment. The media industry is in distress now and the government should also look into that.”

Egbemode commended Raypower and other stations for still blazing the trail considering how tricky the industry is. Adding that there are plenty of rooms for improvement in a country where you don’t see a lot of 25 years old private businesses.

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