The town has voted in MPs of the party which ends up in government in every election since 1983.
Swindon has consistently voted in MPs of the party which ends up in government in every general election since 1983
But what is it about the town which makes it such a reliable predictor of how the nation feels, known as a ‘bellwether’ seat? “If one looks at almost any element of demographics, Swindon comes out pretty close to the average, whether it’s in income, age or education."Not being a particularly ‘old’ place in terms of population, and not having a university to bring in disproportionate numbers of younger adults, Swindon has high numbers of working-age families with school-age children.
"They tend to change a little bit more depending on the way the election is going, and that’s why we see these seats swing.”
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