Why BBNaija’s dropping SMS voting –Busola Tejumola

The Executive Head of Content and West Africa Channels at MultiChoice Nigeria, Busola Tejumola, speaks with TOFARATI IGE on the new features in the 2021

The Executive Head of Content and West Africa Channels at MultiChoice Nigeria, Busola Tejumola, speaks withVoting by text message is believed to be one of the major ways through which Big Brother Naija makes money. Why was that scrapped for this edition of the show?

Some people have complained about the ‘toxic’ behaviours of some of the former housemates on the show. What steps are there to ensure the space is relatively ‘clean’ this year? Some people say MultiChoice Nigeria should sponsor more educational shows and not BBN. What’s your reaction to that?

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