Josh Koenig is a Co-Founder of Pantheon, a platform for extraordinary websites with a goal to put the internet's magic in everyone's hands. Read Josh Koenig's full executive profile here.
Twenty years ago, if I wanted the latest news, I would reload CNN’s website. Repeatedly. Now breaking news—along with a smorgasbord of personal updates, paid posts and trending topics—comes at me steadily through news aggregators and social networks.
I believe that regulation is important on these platforms, but it’s hard to get right. After years of over-reliance on social networks and aggregators that have been unreliable in driving traffic and engagement, it’s time news organizations doubled down on their own ability to distribute and monetize content. That’s where the website comes in.While some might argue that websites are no longer relevant, I believe they’re more important than ever, especially for news publishers.
Modern websites have an important role to play in creating information-based communities that empower people to engage in issues that matter. But to get there, publishers need to think independently and innovate on their own terms.saga, where publishers followed Facebook’s suggestion to shift content from text on their own sites to video .
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