The big news this week is the Big 12 Conference is looking to expand. The Big 12 is already getting bigger with the additions of Houston, BYU, Central Florida, and Cincinnati this year, but the league wants more.
Big 12 commissioner Brett Yormark has big plans for growing the conference, which can only help UH, one of its new members.The Big 12 is already getting bigger with the additions of Houston, BYU, Central Florida, and Cincinnati this year, but the league wants more.
Bigger is bigger, not necessarily better. But bigger will mean more money, and that’s what mostly matters in conference business these days.The conference announced that it will distribute a record $44 million to each of the 10 members.A strong Big 12 is great news for the University of Houston. Always an outsider looking in, UH will officially become a member of the Big 12 a month from now, putting the school in a club that denied the Cougars membership for nearly 30 years.
College conference affiliation has always been messy, with connections formed more through marriages of convenience than love.The Pac-12 has been gutted by the defections of its Los Angeles schools, leaving its members on shaky ground. The Big 12 is looking to take advantage of that. With UCLA and USC leaving for the Big Ten, the Pac-12 has lost negotiating power with television networks. When the conference announces its new broadcast contracts, several of its members are expected to look for greener pastures, just more green.
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