The statement noted that a significant proportion of young adults population, approximately one-quarter, actively seek out news content on social media platforms such as TikTok.
SPECIAL REPORT: Antimicrobial resistance crisis heightens in Nigeria, other countriesNNPCL, Dangote Refinery and a livable Nigeria, By Babafemi A.
It said: “One in four young adults actively seek news content on social media platforms, including TikTok. The Global Head of Trust and Safety Outreach and Partnerships at TikTok, Valiant Richey, said the partnership will provide credible health content. WHO’s Fides network has been a game-changer in the fight against health misinformation since its launch in 2020. By mobilising over 800 health content creators, Fides has effectively countered misinformation and promoted evidence-based content, reaching a whopping 150 million people across various platforms.
Through this partnership, TikTok and WHO’s Fides network will co-create engaging video content on various critical health topics, transforming complex scientific information into accessible and easy-to-understand formats. To empower influencers, TikTok will offer specialized training programs, enhancing their ability to develop impactful content and promote credible health information.
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