‘We're facing some pretty big changes in the short term’ -
We see a worldwide growth of brands that opt ??for sustainability. Danielle Guirguis, CEO of the Amsterdam-based Smarthouse Creative Impact Studio, is one of the more notable trailblazers in this regard.
‘That is a tricky question, but lately all kinds of insight-giving calculations have been released. And there is, for example, a lot of information about it at weareadgreen.org; the originally British organization committed to eliminating waste and carbon impact in the advertising industry. Traveling and especially flying plays a major role. So, as you can see on their website – if it’s about the average TVC to be shot in Barcelona, by an agency from London, it amounts to 6.
What are the most obvious steps you can take as an advertising agency to produce commercials as sustainably as possible?
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