Podcasting reached a tipping point in 2019 - no longer the miniscule cousin of traditional radio, it's gone mainstream.
Supplied: Ollie WardsJames Cridland spoke of the explosion in podcasting contentWhile OzPod's 2019 survey found that one in two people claimed to be overwhelmed by the choice of podcasts available, others countered with the fact that no-one ever complains about the millions of books or songs available.
Keynote speaker Owen Grover, head of podcast app Pocket Casts, said"this is not a medium that's reached its ceiling yet".they'd remain an open app, even though other apps such as Luminary and Spotify have made some podcast content exclusive to their platforms."This idea to ring-fence content when we're trying to grow the medium broadly is madness at this point.
"It's like a little goldmine that's sitting in people's homes that has the ability to surprise and delight users but we need to educate them on how to use it." Nicol said there's a tension between how consumers use a smart speaker and what a podcast currently looks like. Currently a podcast is a one-way immersive experience whereas a smart speaker is used in your day-to-day life when you're busy and you're looking for utility and information rather than that immersive experience," he explained.
Nigeria Latest News, Nigeria Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bogan baby names: Top picks of 2019Sorry Wayve and Jaze but you’ve been outclassed. Strap yourselves in, because this year’s list going to be a wild ride 🤦♀️
Read more »
Five ways to survive (and thrive) while living on a single incomeWith some careful planning and clever budgeting, going down to one income isn't impossible. Just ask these families.
Read more »
Lebanese govt approves economic reforms | Sky News AustraliaLebanon's government has approved a program of economic reforms after five days of protest.\n\nThe cabinet decided to scrap new taxes and promised to halve the salaries of top officials.\n\nHundred of thousands of people took to the streets and called on the government to step down over its handling of the economic crisis.\n\nThe largest anti-government revolt in 14 years erupted on Thursday over the introduction of new taxes, including a $6 per month levy on messaging app WhatsApp. \n\nImage: Getty
Read more »
Once homeless and battling cancer, now Mark wants to run for councilMark Wadeson was sleeping rough and battling cancer and overzealous council workers — now he's keen to be a voice for the underdogs.
Read more »
Here's how a strike over dairy showcased Pauline Hanson's political powerWhen Pauline Hanson's strike for straitened dairy farmers won her a concession the Nationals had failed to land, discontented members were left fuming
Read more »
Photomicrography competition zooms in on beauty too small for us to seeThe winner of the Nikon Small World Photomicrography Competition says creating extreme close-ups givers her a profound appreciation for the small things in life.
Read more »