The new brand offshoot of Vetements, Vtmnts aims to disrupt the fashion system - though its name might indicate otherwise.
Vetements has launched a new genderless brand with an ambitious manifesto that talks about “revolution” and redefining traditional luxury for the next generation. But for a label that aims to be disruptive, the name is curiously familiar and phonetically indistinguishable from its parent: Vtmnts.
Vtmnts marks the project’s kickoff. In the collection notes for its inaugural spring 2022 collection, which consists of 100 looks photographed in the style of a police lineup, the label — which has no official creative director — said young brands were too reliant on fashion prize competitions or celebrity figureheads, and usually have short lifespans.
Tailored pants, in traditional camel or gray pin-striped fabric, anchored many of the looks, though the tops varied wildly, ranging from normcore-style intarsia sweaters to colorful sleeveless turtlenecks with matching evening gloves. Many featured a barcode with the number 83 836 36 87.
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